HONG KONG—The 2016 Asia-Pacific SABRE Awards competition is open for entries and inviting public relations professionals from across the region to submit their best work from the past 12 months.

The deadline for entries is July 8, although late entries (with payment of an additional late fee) will be accepted until July 29.

The Holmes Report is putting together a jury of industry leaders from the region, including senior client-side executives (Walter Jennings of Huawei, Shweta Shukla of Kimberly-Clark); representatives of giant multinational agencies (Jean-Michel Dumont of Ruder Finn, Tyler Kim of Weber Shandwick, Ross Rowbury of Edelman); and founders and principals from some of the region’s leading independents (Motoko Kunita of Dentsu, Kevin Lee of INR, Richard Tsang of SPRG).

“We are recruiting some of the industry’s most senior strategic and creative professionals to evaluate what we expect to be a spectacular crop of agencies this year,” says Paul Holmes, who will serve as chairman of the jury. “These are experienced professionals who have the expertise necessary to evaluate the great campaigns that are being produced across the region.”

The SABRE Awards were set up more than 25 years ago to recognize Superior Achievement in Branding, Reputation & Engagement and have expanded around the world. Last year’s Asia-Pacific competition attracted more than 1,000 entries and the SABRE Awards dinner in Hong Kong brought together more than 250 industry leaders to celebrate the top campaigns, agencies, and professionals from the region.


All of the relevant information for the SABRE Awards Asia-Pacific can be found here, including categories and entry fees.