INDIA - Science-based specialist reputation management advisory Astrum has picked Nalini Neha to lead the firm’s Mumbai office.

Neha is an experienced public relations practitioner with over a decade and a half of consulting experience across diverse sectors. She brings a deep understanding of storytelling and a results-driven approach, making her a trusted advisor for clients seeking strategic reputation management.

Neha will work under the tutelage of Pragati Tiwari, who was recently promoted to the executive leadership as an equity partner of the firm.

“We have steadily built a strong body of work in the city and now ready to scale the Astrum experience that delivers sustainable reputation through research-driven multi-disciplinary strategic communications and stakeholder engagement,” Ashwani Singla, founding managing Partner, Astrum. “We will invest in a physical office in Mumbai very soon," he added. 

“Our success has been rooted in the trifecta of pioneering leadership, attracting the best minds and building lifelong client partnerships. Mumbai is the ‘maximum city’ and the financial capital of India with an unquestionable opportunity, and I am super excited to support the executive leadership to bring the Astrum experience to clients in Mumbai,” added Sunil Lulla, chairman at Astrum.

Astrum is India’s first specialist reputation management advisory that uses the science of persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer research-based multidisciplinary strategic communication solutions to sustain and protect reputation and license to operate.