LONDON — Atom Bank has appointed Frank on an advertising and PR brief, after a pitch process which saw the agency competing with traditional advertising agencies.

The agency has already launched its first campaign for the app-based challenger bank: a cheeky out-of-home advertising campaign targeting first-time buyers. The agency worked with cartoonists Modern Toss to take aim at banking industry bad practice in lending to younger home buyers.

The ads were created and produced in house by Frank, and will run across London and the North East of England, as Atom is based in Durham.

Frank creative director Graeme Anthony said: “We've loved every minute of working on this campaign, and it's been incredible to see a Frank idea come to life exactly as we pitched it. Both Atom Bank and Modern Toss have been a pleasure to work with, so let's hope we can shake up the banking industry together again in the future.”

Atom, which was launched in 2016 with an executive team led by former First Direct CEO Mark Mullen, has been voted the UK's most trusted bank on Trustpilot and was ranked ninth in KPMG’s Global fintech list in 2018.