AUSTIN, TX — Social service referral platform Aunt Bertha has handed its public relations business to MWWPR.

MWWPR’s tech hub in Austin will lead the account work, with strategy focused primarily on corporate reputation and boosting executive visibility. The business was won in a competitive pitch.

The move marks the first time Aunt Bertha has hired a PR agency in its 10-year history. Built on the premise of connecting individuals with local social services providers, Aunt Bertha also helps nonprofits and community organizations with the tech support and services necessary to provide and track services.

"When we first launched Aunt Bertha 10 years ago in a small office in Austin, the mission was simple — help everyone, regardless of background or means, to find the help they need with dignity and ease," says Aunt Bertha founder and CEO Ernie Gray said.

"As we consider the journey ahead toward our next phase of growth, choosing the right strategic communications partner became an important part of our plan. The MWW team's expertise at the intersection of technology, social impact, non-profits, and digital strategy made them the right fit."