DELHI—Indian agencies Avian We and First Partners have each earned 17 Gold and Diamond SABRE nominations for their clients in the 2025 South Asia SABRE Awards. A complete list of this year’s finalists can be found here. The winners will be announced at the South Asia SABRE Awards dinner in Delhi on July 24.

There were double-digit nominations also for Burson Genesis (14), Adfactors PR (12), and Value 360 Communications (11) in this year’s competition. Other firms with multiple finalists include Ruder Finn and MSL (seven each), Edelman (six), and SPAG (five).

On the client side, there were 11 nominations for campaigns on behalf of the conglomerate Godrej Industries, and 10 nominations for perennial SABRE winner the Mobile Premier League. Other companies with multiple finalists for the Gold and Diamond campaign awards include Aditya Birla Group and Vedanta (seven each), and Hyundai Motors and Jindal Steel (five each).

“India-based brands working with indigenous agencies were prominent among this year’s honorees,” said Paul Holmes, PRovoke Media founder and chair of the SABRE jury. “While there was good work for multinational clients and from global agencies, it is exciting to see so many Indian firms producing quality creative work, and delivering real business impact.”

The Gold and Diamond finalists were selected from among a record number of entries, not only from India, but also from Bangladesh, Nepal and Sri Lanka as the South Asia awards competition has expanded across the region. The South Asia SABREs are a partnership between PRovoke Media and the Public Relations Consultants Association of India (PRCAI)

The winners of the 2025 South Asia IN2 SABRE Awards will be announced tomorrow.