Diana Marszalek 03 Aug 2021 // 6:27PM GMT
SAN FRANCISCO — AxiCom has hired two VPs from WE Communications — Alan Auyeung and Duane MacDonald — following agency growth during the first half of the year.
Auyeung, who is based in San Francisco, has joined AxiCom’s US technology team. He is a specialist in enterprise tech brands and global companies, particularly ones based in China, with a focus on helping organizations navigate geopolitical issues and break into new markets.
MacDonald, meantime, is a Toronto-based specialist in corporate communications, executive communications, and media relations. He has been in the comms business for nearly two decades, during which he worked with a range of tech brands on crisis and issues management, industry disruption and transformation, and mergers and acquisitions.
Both Auyeung and MacDonald spent the last five years as WE VPs. Before WE, Auyeung was at Nectar Communications and FleishmanHillard. MacDonald also worked for FleishmanHillard, as well as Rogers Communications and High Road Communications.
AxiCom also added two account supervisors to its team — Courtney Finkelstein and Joanna Lee — to bolster its technology client experience and enhance its integrated marketing capabilities.