ARLINGTON—Burson-Marstellerhas formed an alliance with Cyveillance, a leading provider of automated Internet intelligence. The new strategic partnership will allow Burson-Marsteller’s corporate and institutional clients to track and respond to that which is being said about them across the vast Internet.
“Burson-Marsteller is committed to helping clients establish a dialogue with their online audiences,” says Scott Wallace, chairman of B-M’s interactive solutions group, BM3W. “Leveraging Cyveillance’s proprietary technology, we now have the capacity to quickly and comprehensively capture information that can affect a client’s reputation.
“By coupling Cyveillance’s technology and our communications expertise, our clients will be able to collect and understand feedback directly from their customers, activists, and other interested parties, via the Web. These actively vocal online communities are becoming increasingly important as influencers since their ‘voices’ are not filtered by the off-line media.”
Cyveillance’s technology can scouring the entire Internet at high speed to locate, filter and prioritize company or institution-specific dialogue, offering organizations the ability to quickly and proactively address potential issues such as negative comments about the corporation, a brand, or their service reputations.

“Negative comments or dialogue, which can be devastating to large corporations, often begin unnoticed in the recesses of the Internet,” says Eric Letsinger, director of channel development at Cyveillance.  “Our technology provides an early detection system to identify these threats and gauge their potential impact, allowing Burson-Marsteller to alert their clients to critical issues far in advance of a crisis.”