LONDON — B2B technology PR agency IPTR has completed a management buyout from digital business consultancy, Huble Digital. The buyout, for an undisclosed sum, was led by long-serving director David Beesley, who will become the principal shareholder.

In 2020, ITPR became part of Huble Digital Group, a digital business consultancy specialising in business transformation using the HubSpot marketing and sales platform, with offices in the UK, US, Singapore, Germany and South Africa.

Founded by Bob Dearsley in 1990, IPTR is one of the oldest independent technology PR agencies in the UK, with clients across global enterprise software providers, UK SMEs and technology start-ups, including Bentley Systems, Yooz, Sendcloud and Interprefy.

Dearsley continues in his role as chief executive of Huble Digital and will become a business advisor and consultant to ITPR.

Beesley, who becomes owner and MD of ITPR, has been working alongside Dearsley for the past decade. He said: “Bob and I have worked hard over the last 10 years to create a business that provides much more than traditional PR services, branching out into content creation, SEO, inbound marketing and even inbound PR.

"I’m incredibly proud to be taking over the reins. We’ve already set our sights on making sure ITPR is around for another 30 years, inheriting an experienced team that are passionate about B2B tech PR and are relentless in creating success for our clients.”

Dearsley added: “After 31 years it is a delight to be passing on my treasured ITPR brand, with the prospect of it going into another generation with David in charge, I know it is in safe hands and it feels like it is still in the family.”