For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the Television Academy for the 66th Primetime Emmy® Awards, which included in-show commercials and exclusive event sponsorships. The challenge? Sponsors of the Emmy Awards receive little earned media attention. The earned media conversation almost entirely centers on award show predictions/winners, fashion/beauty and celebrity gossip. In a crowded space where sponsors receive little organic buzz, how can a brand drive substantial earned media and measurable consumer engagement as part of a sponsorship?

The work was awarded the Best In Show honor at the In2 SABRE Awards - North America held last month in San Francisco.