PRovoke Media 19 Apr 2022 // 6:53AM GMT
LONDON — BCW and its various subsidiaries in Africa and the Middle East earned more EMEA SABRE Awards nominations for their clients than any other consultancy, with a total of 18 finalists for Gold and Silver SABREs.
BCW was one of a handful of firms whose clients earned double-digit nominations, including Edelman, Hill+Knowlton Strategies and MSL Group (12 nominations each); Golin, Hope&Glory and Ogilvy (11); and Ketchum and Weber Shandwick (10).
On the client side of the equation, there were 10 nominations for Samsung and its various agency partners and six for McDonald’s. Global brands American Express, IKEA, Mastercard, MSD, Novartis, O2 and Unilever each received four nominations.
A complete list of nominations for the EMEA SABRE Awards can be found here (finalists in the IN2 competition will be announced next week). Tickets and tables for the EMEA awards ceremony, which will take place in London on May 27, will be available from Monday.
“Our judges reviewed a record number of entries this year, and in most categories they were choosing between several campaigns deserving of a trophy,” said Paul Holmes, who chaired the SABRE jury. “We were looking at big, bold creative ideas—many of them driven by purpose—that helped companies build strong relationships with their publics.
“We look forward to recognizing the people behind this impressive work at our first live event in three years.”
Other agencies with multiple client nominations include: Ketchum and W Communications (nine); Trigger Oslo (eight); UK agency Cirkle, Spanish firm LLYC, Omnicom PR Group, and South Africa’s Razor (six each); and international network Team Lewis, public affairs firm Hanover, UK creative shop The Romans, and CEE network Uniomedia Communications (five each).