NEW YORK — Diego Bertagni has joined BCW as executive creative director for North America.

In his new role, Bertagni is responsible for leading the region’s creative team and generating ideas that drive business for clients.

Bertagni is based in Chicago. He replaces Vincent Dente.

Bertagni spent the last two years as a creative lead at draftLine YYZ, Anheuser-Busch’s in-house agency, where he built the Toronto office from scratch as its executive creative director. Before that, he was creative director at retail technology company Flipp Corporation.

“Diego has a brilliant creative mind, infectious energy, a passion for culture and tremendous experience to elevate our Earned-Plus offer,” said North America president and chief growth officer Brooke Hovey, to whom Bertagni reports.

“Fundamentally, we exist to move people for our clients, and in today’s world that requires courageous, powerful ideas plus an understanding of how those ideas will inspire action – especially in complex omni-channel environments. Throughout Diego’s award-winning career, he’s led brilliant work for some of the most iconic brands in the world, demonstrating he understands this better than any. I’m excited to bring this type of creative leader into our organization,” she said.