NEW YORK — Chris Kief, most recently Droga5’s head of technology, has joined BCW as chief technology officer.

In the newly created role, Kief is charged with building out BCW’s ability to use technology to bolster its work. He reports to global CEO Donna Imperato.

Kief brings to the role 20 years of experience.

At Droga5, Kief most recently worked on the global redesign and reengineering of Harley-Davidson’s platform. Earlier in his career, he was head of technology at 360i, and Saatchi & Saatchi’s CTO.

“Chris is an innovator and a visionary who has been at the forefront of developing new technology to produce engaging and high-performance work for clients,” Imperato said. “He’s really a unicorn. Chris brings an entirely new world of technology combined with a creative approach to solutions that will appeal to the entire C-suite. He will work across all aspects of our technology-driven business.”