LONDON — BCW has expanded its senior digital team with the appointment of Yenan Wang as UK influencer marketing lead.

Wang (pictured, right) joins from Omnicom communications planning and media buying agency PHD Media , where she led the content and influencer marketing team and worked with clients including Diageo, Viacom, Sainsbury’s and Cunard on increasing engagement through influencer marketing, content strategy, content partnerships and native advertising.

At the same time, BCW London is also strengthening its position as a digital hub within the network with the promotion of Kate Matlock to managing director of the UK digital innovation group. Matlock, who has been with BCW for two years and was previously deputy MD of the group, replaces Adam Naylor, who left last August to join MHP as digital director. 

In her new role, Matlock (pictured, left) will lead the expansion of BCW London’s digital strategic consulting offer pursuing new digital opportunities and innovations across the agency’s corporate, consumer, government and healthcare communications practice areas.

UK CEO Rebecca Grant said: “In her time with us Kate has played a key part in our ongoing transformation, embedding digital into the workings of our key practices and ensuring an integrated digital offer is central to everything we do.”

Wang added: “BCW has an established reputation as an agency that can deliver bold creativity and digital innovation for clients, with a truly integrated offering that operates internationally. It was the team’s unique ability to fuse digital, market and consumer insights to create integrated campaigns, along with the opportunity to further develop the agency’s Trufluence model, that drew me to the role.”