Maja Pawinska Sims 09 Jan 2023 // 12:17PM GMT
LONDON — BCW UK has appointed Emma Reynolds as managing director of its healthcare business, in her return to the agency after a spell at Real Chemistry.
Reynolds originally joined BCW (then Cohn & Wolfe) as a senior account executive in 2015, rising to digital health director before leaving to join healthcare specialist Real Chemistry in 2021 as senior group director. At Real Chemistry she was responsible for building a team of integrated communications specialists, ensuring digital was integrated into campaigns, as well as developing thought leadership and digital opinion leader work.
In her new role, Reynolds will lead the BCW UK healthcare business in partnership with group managing director Tamsin Tierney, who said: “Emma is like no one else; her, drive, her energy and her in-depth understanding of the industry is unique. Key to her success is her ability to help clients push boundaries and deliver innovation that truly makes a difference to healthcare professionals and patients.”
UK CEO Rebecca Grant added: “Emma is an extraordinary talent – it's wonderful to have her back. We value her inclusive leadership style, her in-depth knowledge of healthcare digital marketing, her drive for innovation and commitment to excellence. Whatever she touches wins awards. I'm excited to see what this year holds in store for this powerhouse team.”
Reynolds said: “I am ‘boomeranging’ back to BCW and what a role to come back to. I am ready to get stuck in and continue growing this team to be the best in the business. There is no place like BCW, the support network, the comradery and the laughter make this place so special. I am one very lucky person to be given this opportunity and to once again work with some incredible people.”