PRovoke Media 02 Jun 2021 // 7:04PM GMT
Best Agency to Work For is possibly the only predictive PRovoke Media award. Over the years, we’ve noticed a direct correlation between the agencies on this list and those that take home our biggest honor (often times at some point in the future) — Agency of the Year recognition. That’s, in part, because firms that take culture seriously tend to attract and retain smart and creative talent who, in turn, produce stellar work. It’s a simple formula but one that’s easily overlooked amid the breathless pace and tremendous pressures that are a seemingly inevitable reality of agency life. But this pace is exactly why agencies shouldn’t underestimate the power its culture has on the work its employees produce.
Of course, this year's survey was taken under extraordinary circumstances. Employees faced the upheaval of the global pandemic, then re-arranging their lives like never before — in addition to movements for racial justice. By the time this survey was taken in February 2021, vaccines offered a glimmer of hope but still an uncertainty of how the post-pandemic workplace will operate.
It's also a testament to the durable cultures of the winning agencies, as the #1 ranked agency in each category remained consistent in pre-and-pandemic eras. The #1 agencies in each category will be recognized at the virtual 2021 EMEA SABRE Awards on 9 June, with tickets available here.