Best Agency to Work For is possibly the only predictive PRovoke Media award. Over the years, we’ve noticed a direct correlation between the agencies on this list and those that take home our biggest honor (often times at some point in the future) — Agency of the Year recognition. That’s, in part, because firms that take culture seriously tend to attract and retain smart and creative talent who, in turn, produce stellar work.

It’s a simple formula but one that’s easily overlooked amid the breathless pace and tremendous pressures that are a seemingly inevitable reality of agency life. But this pace is exactly why agencies shouldn’t underestimate the power its culture has on the work its employees produce.

And, of course, the weight of the global pandemic along with racism and election anxiety, in addition to other serious issues that made 2020 an exceptional year for PR firms looking to not just keep employees engaged but, in many cases, afloat. Over the next few weeks, we will look more closely at how the Best Agencies to Work For fared on issues like the pandemic response, diversity and overall compensation. 

Winners for the top ranking agencies were presented at the virtual 2021 North American SABRE Awards on Tuesday, May 11 at 6:30pm ET. Tickets can be purchased here.

The #1 Best Agencies to Work For in each category are listed below. The full analysis on the winners — and the top 5 ranking agencies in each category can be found here
 
2021 BEST AGENCY TO WORK FOR, LARGE 

#1 Zeno Group (DJE Holdings) 
See the top 5 here

2021 BEST AGENCY TO WORK FOR, MIDSIZE 
#1 Coyne (Independent) 
See top 5 here.

2021 BEST AGENCY TO WORK FOR, SMALL
#1 ReviveHealth (IPG/Weber Shandwick) 
See top 5 here.

2021 BEST AGENCY TO WORK FOR, BOUTIQUE
#1 Davies Public Affairs (Independent) 
See top 5 here.

2021 BEST AGENCY TO WORK FOR, MICRO BOUTIQUE
#1 Fish Consulting (Independent) 
See top 5 here.