Diana Marszalek 21 Oct 2021 // 6:57PM GMT
BOSTON —Aware, a global biometrics technology company, has moved its PR business to Notably.
As the company’s PR agency of record, Notably will handle the full range of Aware’s communications including corporate, product and innovation. PAN was Aware’s previous agency.
Notably’s partnership with Aware will also focus on supporting the company as it expands beyond its core offerings, which include software and services companies use to confirm people’s identities. Aware’s products are used by financial services, healthcare and enterprise security companies, as well as border management, law enforcement and defense.
Aware joins the 20-plus clients Notably has secured since launching late last year. Other partners include Nightfood Holdings, AirLabs, Spora Health and Rip Van.
Warner Communications founder Carin Warner and her daughter, Carly Martinetti, created Notably after a decade running separate agencies on different coasts.
The move came after Warner sold her firm in 2017 to Millwright Holdings after 20 years in business. Warner was the first acquisition by Millwright, a holding group created by Actual founder Michael Young.
Martinetti had been a partner and managing director at PressFriendly, a San Francisco PR firm that specializes in working with startups.