LONDON — Bite has hired Sam Fresco, the co-founder of venue-based marketing startup Swipestation, as head of innovation and growth at the firm's London office.

Fresco, who was named Guardian Leader of the Year in 2014, was most recently innovation lead at EngageWorks' Flux Innovation Lounge. He also worked as a digital strategist at Clock, and has built up specific experience in key emerging technologies, including projection mapping, virtual reality, augmented reality, collaborative working environments, immersive experiences, IoT and wearables.

Accordingly, Fresco's role at Bite will see him advising clients on adopting new technologies to improve the way they tell their stories.

"Bite works with some of the world’s most progressive brands – large and small – so it makes sense to ensure the agency is embracing these advances in tech across all campaigns," said Fresco.
 
Separately, Sophie Holdham joins as client services director after six years at global brand agency, Tag Worldwide, where she worked closely with Land Rover and Reckitt Benckiser.