LONDON—Bite has hired Michael Gonzalez for a newly-created role as head of influencer relations in the UK.

Gonzalez has joined the firm from Lewis PR, where he spent more than a decade in several senior roles, including influencer relations head.

At Bite, he will work with brands in the agency’s business practice including Sage, Palo Alto Networks, GB Group, and Exterion Media and across the agency to develop global influencer programme.

"Michael is an expert in his field and his experience and knowledge of influencer relations is second to none," said Bite MD Kath Easthope. "Having worked with him previously, I know he’s a great fit both in terms of his skills and his personality."

Gonzalez’s 20-year career started in the press offices of the Council of the European Union in Brussels and the International Secretariat of Amnesty International in London.