Diana Marszalek 06 Aug 2019 // 12:55PM GMT
MEXICO CITY — BMW Group has tapped JeffreyGroup to handle its corporate communications and public relations in Mexico.
JeffreyGroup’s responsibilities include supporting the three brands the German automaker sells in Mexico — BMW, MINI and motorcycle brand BMW Motorrad — through strategic PR and communications. Efforts will focus on elevating BMW’s corporate reputation while simultaneously wooing stakeholders, notably consumers, said CEO Brian Burlingame.
The agency, whose Mexico City office will lead the account, won the business in a competitive pitch. Porter Novelli was BMW’s most recent agency partner.
BMW has operated in Mexico for 25 years. Earlier this summer, the automaker became further entrenched in the country, opening a billion-dollar assembly plant in Central Mexico’s San Luis Potosi— it’s second in North America (Spartanburg, South Carolina is home to the other).
Vladimir Mello, BMW Group Latin America’s corporate communication director, said “For the BMW Group, the Latin American market is an important pillar in the company's strategy, not only for the success obtained through its three brands, BMW, MINI and BMW Motorrad, but also for the growth potential it has as a region compared to other markets. We aim to continue strengthening our presence throughout the region, so we are confident that the experience, working models and regional vision of JeffreyGroup will contribute to meet our objectives, through the construction of solid communications and, therefore, a positive reputation for the Group and its brands.”