Maja Pawinska Sims 06 Jun 2022 // 11:10AM GMT
BRUSSELS — European business strategy and communications consultancy Boldt has launched a dedicated creative subsidiary, Boldt Edge, to offer branding, content and campaign development and web design to corporate clients.
Boldt Edge will be led by creative partner Jimmy De Bock, a photographer and graphic designer specialising in internal engagement campaigns, social media, brand identity, web and user interface design and video production. De Bock has been Boldt’s creative director since 2018, and as a freelance art director has also worked with agencies including Burson-Marsteller.
He is joined by two new creative directors: Lionel Dupont, who was previously the art director at BCW Brussels, and Kjetil Løvik, who last served as creative director at BCW Oslo.
Boldt managing partner Jeremy Galbraith said the launch was “an incredibly exciting milestone” for the agency: “Over the past few years, we have seen an increased demand from our clients for truly creative ideas, designs and campaigns. And while we have always provided creative services, creating a standalone unit made the most sense given the explosive growth in this space.”
De Bock added: “We have worked in global agencies and understand what clients want: truly creative ideas that allow them to break through the noise. Boldt Edge is committed to providing clients with first-class, impactful experiences supported by our ability to combine analytics, strategic thinking and creativity.”