NEW YORK—Porter Novelli has named Brad MacAfee, senior partner and managing director of the agency's Atlanta office, as president, North America, effective January 1, 2014. MacAfee will be responsible for the growth, profitability and talent development of the firm’s offices in the US and Canada and will continue leading the agency's successful Atlanta office.

During his13-year Porter Novelli tenure, MacAfee has served as global technology practice leader and interim managing director of the San Francisco and Chicago offices. Today, MacAfee is a member of the agency's executive committee and talent advisory board, and serves as executive client leader for clients in the technology, health care and government sectors.

He has developed strategic marketing and public relations programs for companies such as Sage Software, Level 3 Communications, Aflac, Capital One, BellSouth (now part of AT&T), Navision Software (now part of Microsoft) and Quark.

Prior to joining Porter Novelli, MacAfee held director of public relations and business development positions at Peachtree Software (a division of Sage Software), where he established the company's first successful business development program and managed all aspects of the affiliate program, from lead generation to ongoing partnership management.