LONDON — Brands2Life has appointed Clova Fyfe, the former head of public affairs at BT, to lead its growing PA practice.

Fyfe has worked in Westminster and in-house for brands including Camelot and the BPI, and spent more than a decade leading BT’s public affairs team at a time when the business launched its first TV service, negotiated with government on the roll-out of fibre broadband and acquired EE.

She has been working with the agency for the past year as a consultant and will join the senior leadership team to drive the continued growth of the public affairs practice, whose clients across sectors such as technology and healthtech include DMSL, Hologic, Nuance Communications, Olympus Medical and Tetra Pak.

Brands2Life co-founder Sarah Scales said: “Clova is an exceptional public affairs leader and brings a wealth of expertise to the agency. After a year of outstanding growth for the team, we are looking forward to working with Clova to develop and shape our already industry-leading public affairs offer.”

Fyfe added: “I’m absolutely delighted to be joining Brands2Life. The agency has an exciting approach to integrated campaigns which ensures fantastic outcomes for organisations and businesses.”