Maja Pawinska Sims 11 Feb 2022 // 9:09AM GMT
LONDON — Brands2Life has made a number of senior appointments to its newly-created marketing and creative services practice in response to growing demand for brand marketing work.
The agency has had a marketing practice for more than five years, specialising in brand strategy, marketing campaign and design, and has now merged it with the creative services team.
Tim Corcoran joins as managing director of marketing and creative services from marketing agency Brilliant Noise, where he had been MD for the past three years. Before that, he worked at Isobar and agency.com.
Corcoran is supported by a three-person leadership team. Danila Lupino joins as creative director and head of studio from Grayling, and her career includes spells at JMW, Hill+Knowlton, Siegel+Gale, and VMLY&R.
In addition, Megan West joins as senior practice director of marketing services after 10 years at B2B specialist The Marketing Practice, and digital project director Tom Ronayne is promoted to head of delivery.
Brands2Life co-founder Giles Fraser said: “Over the past five years we have really evolved our ‘Better Stories, Bigger Impact’ proposition so we can take one idea and execute it across multiple platforms, disciplines and markets. Our decision to merge our marketing and creative services teams and make this major investment in marketing and creative talent demonstrates how important these capabilities will be to our future growth.”
Corcoran added: “I’m really excited to be joining Brands2Life and be able to bring together such a talented leadership team. I’m looking forward to helping our clients make their brand visions a reality and extend many more of our client relationships into full-funnel marketing.”