Diana Marszalek 07 Aug 2019 // 4:01AM GMT
NEW YORK — Golin has named Paul Parton, co-founder of Golin-owned firm Brooklyn Brothers as the company's first group chief strategy officer.
In the newly created role, Parton will have strategic oversight of Golin and its sister brands — global healthcare agency Virgo and Brooklyn Brothers, the creative agency Parton and his partners sold to Golin in 2016. Parton had been running Brooklyn Brothers as president until May, when Dawn Langeland was promoted to president of Golin New York.
Parton’s new responsibilities include working with the strategic leaders of all three Golin brands with the overarching goal of growing the agencies’ practices and offerings. He will also lead strategic efforts for IPG’s The Table, an ‘open architecture’ consulting practice.
In particular, Parton will launch a new strategic-planning process across Golin’s 50-plus offices around the world, working with agency planners to ultimately deliver high-impact client work.
Based in New York, Parton reports to Golin co-CEO Matt Neale.
“Paul has one of the finest strategic minds in our industry,” said Neale. “He will steer clients to discover their cultural relevance and apply laser-sharp insight to empower brave creative work – work that affects change across the customer journey, from awareness to sales. Our investment in this role is a sign of the maturity of the public relations industry and the primacy of earned media to brand marketing.”
Parton has more than 25 years of brand building and creative strategy expertise, working with brands including Hershey, Pepsi to Lululemon and Remy Martin. Before co-founding The Brooklyn Brothers in 2005, he was executive director of planning at DDB New York and managing partner at DDB Singapore.