LONDON — Califia Farms has nabbed Aduro Communications as its UK PR agency, marking a significant addition to its portfolio of purpose driven, category leading brands.

Aduro will be responsible for delivering an integrated communications programme that includes press office, influencer engagement and brand campaigns to drive awareness and support Califia’s growth plans in the UK market. The brand – which raised $225m in its last funding round in 2020 – is one of the sponsors of the London Coffee Festival this year. 

Founded in California in 2010 and known for its distinctive curvy bottles and dairy-free drinks, Califia Farms has become a popular plant-based beverage brand globally, with a range of oat milks, almond milks, and ready-to-drink coffees available in supermarkets.

Aduro’s work will focus on amplifying Califia Farms’ brand story and sustainability credentials, with standout campaigns planned for 2025 and beyond.

“Califia Farms is a brand we’ve admired for a long time. Their commitment to quality, sustainability and innovation makes them a natural fit for our agency. We’re thrilled to bring their distinctive West Coast energy to the UK, helping them connect with more consumers as the demand for plant-based options continues to grow," said Poppy Lewis, creative director at Aduro Communications.

Califia joins a stable of Aduro clients covering the FMCG, beers, wines and spirits, charities, kids and healthcare sectors, including biscuit brand Bahlsen, which the agency added to its client roster after a four-way competitive pitch last year.