SYDNEY — Australian PR firm CampaignLab has made its first move outside its home market, launching the business in New Zealand.

The new office, in Parnell, Auckland, will capitalise on the agency’s growth in the New Zealand market, with recent new business wins including Fiji Airways and Oppo New Zealand.

CampaignLab director Andy Scales said: “We’ve been waiting for the perfect time to jump across the ditch to New Zealand and make our mark. There couldn’t be a better time than now, as we look to keep up the momentum and continue to grow.”

He added: “As an independent agency, our growth has come as a direct result of delivering world-class strategies, campaigns and engagement activities for clients. Not only have we seen a need to offer these services to our current customers that operate across ANZ, but we also want to show the local market what CampaignLab has to offer and replicate our Australian success in New Zealand.”

Sophia Berry-Smith is CampaignLab's  first hire in New Zealand, joining from news website Stuff, where she was head of communications. Berry-Smith will lead key accounts and help to establish and grow the agency locally.

She said: “CampaignLab’s success in the Australian market has been driven by the teams' ability to develop creative campaigns that help clients join the conversation and create genuine connections with their customers. I’m excited to bring this model to market and expect it will resonate well with brands operating in New Zealand.”