NEW YORK — Tru Earth, which makes eco-friendly cleansers and packaging, has awarded Finn Partners its US PR business.

Finn Partners was named the Canadian company’s US integrated PR and marketing agency of record following a competitive review. There was no incumbent agency.

Finn’s remit includes integrated marketing strategy and activation including creative campaign development, PR communications, product sampling, CSR, thought leadership and partnerships.

Tru Earth started selling its plastic-free products — biodegradable cleaning strips for laundry, surfaces and toilets — in the US earlier this year. The cleaners are available in 78 countries.

“In the short time since we launched this brand in 2019, we realized that there was a much bigger need for zero-waste cleaning solutions that don’t harm the environment, a bigger critical cause than we had imagined. So we leaned in, and three and 3.5 years later we are a mid-sized global company,” said co-founder and CMO Ryan McKenzie. “We reached a point in 2022 and recognized the opportunities that were possible with an agency like Finn Partners in our corner as we looked to expand in the US. We’re thrilled to have these efforts underway and excited for what’s to come in 2023.”