In  the second of a series of daily briefings from this week’s Cannes Lions International Festival of Creativity, Ketchum US CEO and Global CMO Jim Joseph and PRovoke Media founder Paul Holmes discuss the issue of AI that continues to be a pervasive topic at this year’s festival: the blurring of lines between the advertising and the PR worlds. They also look at the mixed marketing model, and yesterday’s Healthcare Lions competition winners. 

“The makeup of the creative team has changed; it’s not the traditional copywriter, art director, that the team has expanded and it includes multi disciplines and multi agencies,” Joseph said.