In the third of a series of daily briefings from this week’s Cannes Lions International Festival of Creativity, Indy Selvarajah, Ketchum’s chief creative officer of global markets, and PRovoke Media founder Paul Holmes discuss the factors fueling PR’s unprecedented recognition at Cannes, including Grand Prix wins by Golin and Ogilvy, and what that means for the industry. That there is room for “smart clever product marketing campaigns” in the age of purpose is among the takeaways.