LONDON—Capgemini has retained the Red Consultancy as its UK PR firm, following a competitive review of the assignment.

The move sees the consulting firm extend its decade-long relationship with Red for a minimum of two more years. 

Capgemini UK head of communications Tom Barton confirmed the development, noting that the agency will be measured on a range of metrics beyond volume and quality of coverage. These include "market influence compared to competitors and (direct) contribution to sales leads," said Barton.

Barton added that Red has been tasked with maintaining and building awareness of Capgemini, and position the company around key themes — including digital transformation, cyber security, cloud, social, mobile and analytics — and industry sectors.

In addition, Red will be expected to "equip our spokespeople not only with media-friendly content
but also the tools and knowledge to be able to amplify these messages through social media," said Barton.

Barton leads Capgemini's existing 'Expert Connect' programme in the UK, which sees the company's consultants discuss business insights and trends via an online forum. 

Capgemini recently reported its 2013 revenues, beating expectations by growing revenue and profit. In the UK, a strong finish to the year included a significant Network Rail win that features a substantial data/analytics element.

Overall, UK revenues were down 0.3% but increased 1.8% in the second half of the year. The firm's private sector business grew by double-digits, and now accounts for 39% of UK revenues.