LOS ANGELES, October 18—Smith Public Relations has been retained to implement a public relations program to support Carl’s Jr. and its introduction of The Six Dollar Burger.
Smith Public Relations will not only provide a creative and strategic approach for the new product introduction, but will also helped position Carl’s Jr. as a leader in the fast casual dining market segment.
“We are very pleased with the Southern California launch,” says Bob Wisely, executive vice president of marketing for Carl’s Jr. “Since the introduction of The Six Dollar Burger in southern California, our stores have experienced a significant percent increase in sales and it marks the most successful product launch for Carl’s Jr. since the Western Bacon Cheeseburger.”