Holmes Report 13 May 2019 // 9:00AM GMT
NEW YORK — Ogilvy's Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.
"After eight years, I have decided to leave Ogilvy and will be starting my own consultancy focused on international reputation, crisis management, strategic media relations and executive coaching," said Risi.
Risi was short on details about the structure of the new consultancy, saying she would provide more information about the new firm when it officially launches in a few weeks.
However, she did say the agency will have two core focus areas. One is partnering with brands to drive business outcomes and manage reputation through high-impact earned communications strategies. The other is advising clients on how to be more diverse and inclusive in reshaping their communications strategies.
Risi will also use the effort to further female leaders in the communications business. "As part of my consultancy, I will be creating a platform for women-owned businesses and next-generation female talent to come together to collaborate and work together to pursue new opportunities and work with brands today, as we are always better together," she said.
Risi has led all of Ogilvy's global communications since 2017 after spending the previous year as CCO of Ogilvy PR. She joined Ogilvy in 2011, launching an eight-year career that included working in areas like nation branding, CEO positioning and corporate reputation as well as promoting gender and diversity issues.