SAN FRANCISCO — In-house veteran Cheryl Heinonen has joined Brunswick Group as a partner in its San Francisco office.

Heinonen was brought on to bolster the agency’s consumer industries capabilities.

She brings experience gleaned from a roughly two-decade career in-house.

Heinonen spent the last four years as Macy’s executive VP of corporate communications and four years as Avon’s CCO before that. Earlier in her career, she spent more than 10 years at Visa where she held roles including head of global stakeholder communications.

"We are delighted to welcome Cheryl to Brunswick,” CEO Neal Wolin said. “Throughout her career in senior positions at high-profile, global organizations, she has helped business leaders navigate their most critical issues. She will add even more capability to our strong and growing Consumer Industries team and enormous value to our global client base.”