Maja Pawinska Sims 16 Sep 2021 // 2:00AM GMT
SYDNEY — VCCP Business, part of Chime's global VCCP network, has acquired Sling & Stone, creating a $40 million group of PR and communications agencies.
Sling & Stone was launched in 2010 in Australia by Vuki Vujasinovic (pictured), with a focus on start-ups, high-growth technology and challenger brands. The agency now has 70 people in three offices, in Sydney, Auckland and Los Angeles, and a client roster that includes Twitter, Google, Stripe, Xero, and Zip. The agency was PRovoke Media’s Australasian agency of the year in 2020.
As a result of the deal, Sling & Stone will become part of VCCP Business, a group of specialist agencies including technology agencies Method in North America and Harvard in the UK, as well as advocacy specialist inEvidence. It will grow the combined global PR and communications group’s technology billings to $40 million, with a team of more than 250 around the world.
Vujasinovic said: “We’ve been partnering with innovative and important brands for more than a decade now, playing a key role in their growth. Working with these types of clients is what we’re good at, and what we love doing. I’m so happy that we’ve found the perfect growth partner in VCCP Business. We have a shared vision to focus on telling these stories that are reshaping the world around us.
“Sling & Stone has always been mission-driven and ambitious, and we know our future is going to be even stronger with the smarts and the skills of the VCCP group backing us. We get to immediately plug into the global scale and skills of VCCP Business — unlocking reach and expertise for our clients, campaigns, and team. This is the beginning of a new and exciting chapter for Sling & Stone, and we’re just getting started.”
VCCP Business group CEO Jo Parker said: “From the moment we met Vuki and his team, we had so much in common — a challenger mindset, a global ambition and a culture of collaboration and openness. We are really excited to work with all the Slingers and to build on our shared global vision.”