Diana Marszalek 28 Jan 2019 // 7:08PM GMT
SAN JOSE, CA — Tech giant Cisco has consolidated its core global PR business with FleishmanHillard, whose remit will be to handle a range of communications areas currently divided between three agencies.
FleishmanHillard has been named agency of record for Cisco’s global corporate communications team, which means it will handle technology and corporate PR as well as corporate social media. The remit has a seven-figure quarterly budget, said PR and social media VP Vitor De Souza.
The duties FleishmanHillard will be absorbing in roughly 30 days currently belong to Text100, which has handled Cisco’s product PR as its technology agency since 2007; Brunswick, which handles corporate communications; and Golin, the conglomerate’s social media agency.
All three incumbents participated in the agency review that wrapped up last week, De Souza said. The review was prompted by the larger goal of making communications more efficient, potentially by adopting a more integrated approach.
“Our intent is to begin a new chapter in Cisco communications, including modernizing the approach,” De Souza said. “FleishmanHillard had talent, capability, creativity and cultural fit.”
Cisco will, however, continue working with Teneo, the corporate communications advisory firms, as well as its network of agencies around the world that execute regional campaigns.