Diana Marszalek 31 Jan 2023 // 8:49PM GMT
CHICAGO — Intelligence and communications company Cision has appointed Cali Tran as its new CEO.
Tran will also serve as CEO of Brandwatch, the Cision-owned company he joined in September as president and chief commercial officer. Prior to Cision, Tran held executive leadership positions at marketing technology companies including Centerfield Media, Vericast, and Valassis.
Earlier in his career, Tran led digital transformation initiatives for large, multinational marketing and business services companies at MacAndrews & Forbes and was part of the seed stage team at Ancestry (acquired by Blackstone for $4.7B in 2020) and a co-founder of Agilix Labs.
Tran succeeds Platinum Equity managing director Brandon Crawley, who has been serving as interim CEO. Platinum Equity acquired Cision in 2021.
“Creating a unified leadership position at the top will help us maximize the investments we’ve made to grow the company and identify new ways to create value for our global customers,” said Crawley. “I am more confident than ever in our team, our strategy, and Cision’s unique ability to serve our clients’ consumer and media intelligence needs.
Cision’s consumer & media intelligence and communications platform is designed to enable enabling public relations, marketing and communications professionals to better understand, influence and amplify their stories.
In addition to Brandwatch, Cision has completed four acquisitions in the past two years, expanding its suite of tools available to help customers manage brands. Its companies include PR Newswire, Cision Communications Cloud, Cision Insights and Brandwatch.