Diana Marszalek 16 Jan 2023 // 4:02PM GMT
SYDNEY — Clarity has expanded into APAC with the acquisition of Sydney-based Sefiani Communications Group.
Sefiani will become part of Clarity, adding to a network of offices in London, San Francisco, Los Angeles, New York and Amsterdam.
Robyn Sefiani, who launched Sefiani 23 years ago, is now part of Clarity’s Global Presidents’ Board as president ANZ & reputation counsel. She will help drive Clarity’s growth strategy in Asia-Pacific while continuing to provide reputation counsel to C-suite clients.
Mandy Galmes continues in her position as Sefiani’s managing director ANZ, Nick Owens continues as director, corporate communications & reputation management and Tina Peng continues as director, finance and operations.
The agency brings to Clarity a 21-person team providing services across Australia and New Zealand and into Asia and will continue to operate under the Sefiani brand for the foreseeable future, as part of the Clarity Global Group.
“Sefiani’s experienced, entrepreneurial and ambitious leadership team, and their high-caliber people delivering outstanding work for a world-class roster of clients, perfectly matched our ambitions,” said Sami McCabe, Clarity’s founder and CEO.
“We are also excited to bring on board Sefiani’s market-leading capability in reputation, crisis and issues management and sustainability campaigns skills the Sefiani team will help build across Clarity’s global team,” he said
Said Sefiani, “We were attracted to Clarity’s highly energized and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients.
“We were also drawn to Clarity’s culture, where people come first and are empowered to achieve their full potential,” she said.
McCabe said Clarity is eyeing other acquisitions in APAC as part of its plans to expand its global footprint and offerings.
In October, Clarity added public affairs to its client offer with the acquisition of Political Intelligence UK for an undisclosed sum.
The acquisition was Clarity’s third in the UK in 18 months: in May 2021 it bought digital, SEO and paid analytics agency 3WhiteHats and in May 2022 it acquired another digital agency, 93digital.
“Our recent acquisitions further accelerate our progress towards being a new kind of global communications agency: proudly independent, combining the magic of storytelling with the science of data to help solve our client’s hardest challenges and seize their biggest opportunities,” McCabe said.