Maja Pawinska Sims 15 Feb 2023 // 10:04AM GMT
LONDON — Global communications and digital marketing agency Clarity has introduced a new leadership structure as part of its plans for further growth.
The new structure includes the addition of partners and presidents to the global leadership team, as well as a number of senior promotions, after Clarity’s global revenues reached US$20 million in 2022.
As part of the move, EMEA president Rachel Gilley (pictured) becomes chief client officer while head of finance Lucy Knox is promoted to chief commercial officer.
Robyn Sefiani joins the board as president of ANZ and reputation counsel, following the acquisition of her Sydney-based firm, Sefiani, in January. General counsel Caroline Iroegbu also joins the board, alongside CEO Sami McCabe, COO Alex MacLaverty and Tom Telford, president of digital marketing.
MacLaverty said: “Rachel, Lucy, Robyn and Caroline are all exceptionally talented, smart, and delightful people, so I’m over the moon to see them step into these new and exciting roles. Alongside the rest of the board, I’m confident we have a world class team in place to realise our vision for Clarity.”
Clarity’s first seven named partners all take equity in the business and will focus on leading teams and client experience, as well as contributing to management decisions. They are: Kara Silverman in the US; Thomas Cordes in Benelux; and, in the UK, Philip Reid, Liam McLaughlin, Holly Hunter, Sam Benson, and Graham Beedie.
The agency’s first presidents are described as “service-line specialists who will develop core services and deliver senior counsel to make sure all Clarity clients receive a best-in-class experience.”
In the US, the agency’s new presidents are Monica Feig, EVP of communications, and Margaret Carpo and Jason Wakeford, who both become SVP of communications. In the UK, the new presidents are Nick Lansman, EVP of public affairs, Michael Gonzalez, SVP of corporate strategy, and Cat Biggart, SVP of communications. In addition, Naomi Van Duin becomes SVP of communications in the Benelux region.
McCabe said the new model was “designed to be progressive and opportunity-based,” fast-tracking talented people through the business: “We are on a mission to build a next generation global agency, one that caters for all different personalities and stages of life, which means thinking outside the box to reward and support our most talented people.”
He added: “This new leadership model gives our specialists the chance to grow outside of business management, while rewarding those with an entrepreneurial mindset. I’m delighted to have such a smart, talented and ambitious group of people as our first partners and presidents, and can’t wait to see the impact our new leaders have on the future business”.
As well as the Sefiani deal, Clarity has made a number of other recent acquisitions, including buying public affairs firm Political Intelligence UK in October last year.