LONDON — Outdoor advertising company Clear Channel International has retained FleishmanHillard Fishburn as its communications agency in a bid to promote the out-of-home medium to international advertising and marketing audiences.

The move follows a competitive review at the end of last year which saw Clear Channel revise its objectives to more directly support its sales and marketing efforts across European, Asian and Australasian markets. Fishburn, which has worked with Clear Channel since 2010, merged with Omnicom sibling FleishmanHillard last year.

The agency was selected for the brief after prevailing over four other contenders — Brands2Life, Citigate Dewe Rogerson, Blue Rubicon and Headland. "During a closely fought pitch process, FleishmanHillard Fishburn demonstrated sharp customer insight, had strong strategic thinking, huge energy and some creative, highly actionable campaign ideas," said Clear Channel International chief customer and revenue officer Stefan Lameire.

"These ideas will help us demonstrate the scale of our ambition for outdoor as digital innovation continues to drive the transformation of the world’s oldest advertising medium, reinforcing its ability to allow brands to reach and engage today’s connected consumer in a more impactful way."

The FleishmanHillard Fishburn team, led by deputy CEO Ali Gee and director Judith Moore, will aim to deliver a campaign that brings to life the outdoor medium’s creativity and effectiveness, along with Clear Channel's international expansion of its digital out-of-home network.

"Winning a competitive pitch as the incumbent is notoriously difficult and so we are doubly delighted with the result," said Gee.