LONDON — Brands2Life has been selected by data-driven cloud security company Lacework to ramp up brand visibility across Europe.

Lacework, which works with organisations including AWS, Google Cloud, data storage firm Snowflake, TSB and Verifone, has tasked the agency with positioning it as leader in cloud security in the UK, France and Germany.

Brands2Life’s communications programme will cover profiling Lacework executives across EMEA – including CEO Jay Parikh, former Facebook VP of engineering – as well as thought leadership, content creation including film, and customer profiles.

In 2021, Lacework raised $1.3 billion in growth funding, one of the largest funding rounds in security industry history at the time, and last year it was included in CNBC’s first Top Startups for the Enterprise list.

Lacework’s VP of corporate marketing Mark Wheeler said: “Brands2Life come highly recommended as a team that meets the results-driven approach to media relations and brand storytelling that we expect. Their deep network of partners who match that ethos, including in Germany (Maisberger) and France (Fabriq), have allowed us to quickly extend our work across EMEA.”

Brands2Life managing director of business and technology says Fiona Goldsworthy added: “We have significant experience of working with fast-growth companies to develop comms strategies centred around creative storytelling that deliver business impact across different regions. Cloud security is a critical challenge that needs solving and the data-driven approach the Lacework platform provides customers allows them to scale at speed, securely, in the cloud. We see a huge opportunity to communicate what sets it apart.”