WASHINGTON, DC — Cohn & Wolfe has been named Global Agency of the Year for the first time at the 2018 Global SABRE Awards, which took place at the Watergate Hotel in Washington, DC, last night.

The WPP PR firm bagged the honour after earlier winning Agency of the Year recognition from the Holmes Report for North America, UK, EMEA Healthcare and Asia-Pacific Midsize. The agency’s stellar performance ultimately saw it take over larger sibling  Burson-Marsteller in the PR industry’s biggest-ever merger. 

Cohn & Wolfe — which prevailed over Edelman, FleishmanHillard, H+K Strategies and Weber Shandwick — was one of nine agencies to win Global Agency of the Year recognition at last night’s awards ceremony. Full analysis of all winners can be found here or below:

Global: Cohn & Wolfe (after winning North America Large, UK, EMEA Healthcare, Asia-Pacific)
H+K Strategies
Weber Shandwick

Consumer: Marina Maher Communcations (Overall North American Agency of the Year)
Finalists: AKA Asia, Mischief, Olson Engage, W

Corporate/Financial: Sard Verbinnen (North America)
Finalists: Adfactors, Headland Consultancy, G&S Communications, Newgate

Creative: Hope&Glory (EMEA)
Finalists: Dentsu, Ketchum, M Booth, Red Agency

Digital: Edelman (after winning Digital Agency of the Year in EMEA and Asia-Pacific and being named a finalist in North America)
Finalists: Clockwork Media, Huge, W2O Group, Weber Shandwick

Healthcare: Narva (Nordics/EMEA)
Finalists: Cohn & Wolfe, Finn Partners, FleishmanHillard, GCI Health

Public Affairs: APCO (winner in EMEA, finalist in North America and Asia-Pacific)
Finalists: Ewing, Farner Consulting, Global Strategy Group, SKDKnickerbocker

Technology: IN.FOM (Asia-Pacific)
Finalists: Brands2Life, Chameleon, PAN Communications, Zeno

New: CURA Strategies (North America)
Finalists: First Partners, Talker Tailor Trouble Maker