HONG KONG — Cryptocurrency futures exchange Coinflex has hired Cali17 to handle its community engagement and marketing efforts.

Cali17’s remit will cover Coinflex’s portfolio of products including interest-earning stablecoin flexUSD and AMM+, an automated market maker for the futures market.

The efforts will be geared toward educating investors who want alternatives to the traditional products offered by financial institutions and convert them into crypto users on Coinflex.

“With more strategic partnerships in the pipeline and social buzz growing, we are accelerating our efforts to provide accessible and financial rewards and social experiences to our growing community of Coinflex users,” said global CMO Leslie Lamb.

“We’re excited to partner with Cali17 and leverage their proven track record in developing culturally savvy brand and community-building campaigns in sectors such as online gaming, beauty, and omni-channel retail, to drive results,” she said.

Founded in 2019, Coinflex provides retail and institutional investors with a platform to earn and trade crypto designed to be easy and accessible. Since August 2021, the company has seen user adoption, trading volumes, and market liquidity hit all-time highs, with daily trading hitting $3 billion USD, Lamb said.