LONDON — Specialist marketing communications and diversity, equity and inclusion (DE&I) consultancy Coldr has been named as eBay UK’s retained multicultural communication agency partner, after a competitive pitch.

Coldr’s brief is to deliver strategic communications and embed community partnerships as the online retailer looks to expand its multi-million pound eBay for Change programme, which aims to create jobs and opportunities in marginalised and vulnerable communities which have been hardest hit by Covid-19, by helping to grow community-based businesses.

The agency will also support eBay with diversity, equity and inclusion strategy and training for its marketing team, as the online marketplace continues to focus on its cultural fluency and the inclusivity of its marketing communications.

Sarah Heaney, director of communications and social Impact at eBay UK said: “We’re thrilled to be working with Coldr. The consultancy’s understanding of our business, their approach to delivering inclusive and impactful PR, and their deep understanding of the communities we want to reach stood out for us. The UK is a melting pot of cultures and with 29 million customers shopping from us each month, we believe we have the right strategic and creative partner in place to support us on our journey.”

Coldr managing director Kamiqua Pearce, who founded the agency last year, added: “eBay is a dream client for us and we are looking forward to working with their amazing award-winning in-house team. We have a great programme of work planned over the next 12 months including community partnerships, media relations and delivering cultural fluency training. It's great to partner with the team as they look to ramp up eBay for Change, support even more small businesses and delivers positive impact.”