CHICAGO — Spool has hired Colin Ofloy to serve as the agency’s first full-time creative director.

Ofloy brings expertise to the VP role in delivering social-first ideas backed by insights. He will be responsible for leading Spool’s creative work and building out the firm’s long-range creative vision.

Ofloy joins Spool after more than five years at Portland, Oregon creative agency Sparkloft Media, where he most recently served as associate creative director. Before that, he worked at Olson as a graphic designer.

"The addition of Colin to Spool is an exciting new chapter for our agency," said founder and CEO Catherine Merritt. "Colin brings a wealth of expertise in creating head-turning, conversation-sparking campaigns and activations that will push Spool and our clients to the next level. We're thrilled to have him on board at Spool and have already seen the impact of his ideas, his energy and his expertise in this short time."