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Tech communications veteran Morgan Blair Borer has launched a new boutique communications firm, Blair Reputation Mgmt (BRM) to build, promote, amplify and protects the reputations of top tech founders and investors in Europe, the U.S. and the Middle East.
BRM represents the “new age” of media and public relations. While legacy media publications are still important, their global influence, reputation and consumer reach is dwindling. Enter: a new era of media personalities, podcasters, YouTubers, Substack writers, and more, combined with emerging tech and financial broadcast TV shows, conferences and events.
The "new age" of media speaks to younger audiences, too. Gen Z will decide where the next generation of news lives — and legacy media, for the most part, has failed to connect with them.
BRM is designed for the new media landscape, bridging the gap between legacy and modern media in order to shape, enhance, promote and safeguard the reputations of founders and their companies, from seed stage to exit or IPO.
Now, more than ever, people are acutely aware of their online presence, public perception and brand identity, said Borer. Despite this, no one is really talking about "reputation management." Individuals and companies want to influence public opinion, build credibility, and foster relationships with their stakeholders. "This can determine a company’s ability to raise capital, exit or IPO, and sustain long-term prosperity and growth," she said in a conversation with PRovoke Media.
BRM is focused on brand and executive media relations and communications, crisis management, media training, thought leadership, speaking opportunities, event creation and internal and customer communications. Defining a company’s unique purpose and voice in the marketplace, and understanding the competition is absolutely critical, particularly at the early stages, and often changes several times throughout a brand’s lifecycle.
BRM will represent diverse founders, CEOs and investors across financial services, including private equity and venture capital funds — and B2B and B2C tech and fintech companies from Series A to exit or IPO. "We’re also working with serial entrepreneurs who’re launching their second, third and fourth businesses," said Borer.
"I love representing people who’re dynamic and have their hands in multiple disciplines — things like technology, the arts, philanthropy, and more," she added.
Currently, the agency has partnered with a firm that manages investor relations for large, publicly-traded companies and venture capital funds. "Short-term, we want to create more partnerships, particularly with law firms focused on crisis management. We are speaking with several in the U.K," said Borer.
“While the industry is evolving and embracing AI, it requires human creativity and relationships to sustain. PR needs real people who’re fast-thinkers, creative problem solvers, and forward-thinking. This is the kind of team I plan to build,” she added, noting that she plans to grow her team to 10 by the end of the year.
Borer was previously a partner and head of London at Avenue Z. She was also a partner at Bevel, a role she held for eight years.
BRM represents the “new age” of media and public relations. While legacy media publications are still important, their global influence, reputation and consumer reach is dwindling. Enter: a new era of media personalities, podcasters, YouTubers, Substack writers, and more, combined with emerging tech and financial broadcast TV shows, conferences and events.
The "new age" of media speaks to younger audiences, too. Gen Z will decide where the next generation of news lives — and legacy media, for the most part, has failed to connect with them.
BRM is designed for the new media landscape, bridging the gap between legacy and modern media in order to shape, enhance, promote and safeguard the reputations of founders and their companies, from seed stage to exit or IPO.
Now, more than ever, people are acutely aware of their online presence, public perception and brand identity, said Borer. Despite this, no one is really talking about "reputation management." Individuals and companies want to influence public opinion, build credibility, and foster relationships with their stakeholders. "This can determine a company’s ability to raise capital, exit or IPO, and sustain long-term prosperity and growth," she said in a conversation with PRovoke Media.
BRM is focused on brand and executive media relations and communications, crisis management, media training, thought leadership, speaking opportunities, event creation and internal and customer communications. Defining a company’s unique purpose and voice in the marketplace, and understanding the competition is absolutely critical, particularly at the early stages, and often changes several times throughout a brand’s lifecycle.
BRM will represent diverse founders, CEOs and investors across financial services, including private equity and venture capital funds — and B2B and B2C tech and fintech companies from Series A to exit or IPO. "We’re also working with serial entrepreneurs who’re launching their second, third and fourth businesses," said Borer.
"I love representing people who’re dynamic and have their hands in multiple disciplines — things like technology, the arts, philanthropy, and more," she added.
Currently, the agency has partnered with a firm that manages investor relations for large, publicly-traded companies and venture capital funds. "Short-term, we want to create more partnerships, particularly with law firms focused on crisis management. We are speaking with several in the U.K," said Borer.
“While the industry is evolving and embracing AI, it requires human creativity and relationships to sustain. PR needs real people who’re fast-thinkers, creative problem solvers, and forward-thinking. This is the kind of team I plan to build,” she added, noting that she plans to grow her team to 10 by the end of the year.
Borer was previously a partner and head of London at Avenue Z. She was also a partner at Bevel, a role she held for eight years.
