MIAMI, February 21—The Jeffrey Group has been selected to provide public relations counsel to Compaq throughout the Latin American region. Jeffrey will work with Compaq operating subsidiaries in Latin America and their local PR agencies to provide strategic planning, creative support and coordination for the programs underway in each country.
Budget for the program was not disclosed, but is believed to be in the six-figure range, in line with other regional accounts at Jeffrey, including British Airways, Discovery Networks, Eastman Kodak, FedEx, Iomega, MasterCard International and Nintendo.
According to Jeffrey Group president Jeffrey Sharlach, “With the escalating cross-border flow of news and information in Latin America, it’s becoming increasingly important for multinational companies and brands to manage their communications on a regional basis.”