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Connecting Online: Creating A Successful Image on the Internet provides all the information you'll need to plan, budget, and establish an Internet presence. It covers the basics about the Internet, including its history, demographics, features, and benefits from the perspective of public relations. You'll learn about Internet etiquette, press releases, crisis communications, connecting online, security, and future considerations. This book also provides tips on Web site research, specification, design, development, marketing, and renewal. You'll also learn about issues such as cost, hardware, software, hiring consultants, and technical support needed to establish and maintain a Web site.