Maja Pawinska Sims 04 Aug 2021 // 12:25PM GMT
BENGALURU, INDIA — Pepper Interactive Communications has won the India public relations mandate for global tire manufacturer Continental.
Continental Corporation subsidiary Continental Tires India started manufacturing premium tyres for passenger vehicles, trucks and buses suitable for Indian roads at its in 2011 production facility in Uttar Pradesh.
As the company’s first PR partner in India, Pepper will plan and execute communications strategies for Continental’s Passenger and Light Truck Tyres (PLT) and Commercial Vehicle Tyres (CVT) divisions in India. The agency already works for Continental Automotive in India.
Continental India head of marketing Pallavi Kapoor said: “Having established a stable market position in India, we are looking to utilize PR as an accelerator for our continued growth in the market. The track record Pepper has established with Continental’s Automotive group subsidiary and their experience and understanding of the automotive industry, made them an ideal partner. We are excited about the plan they have created for us.
“We’re positive that this partnership will have a pivotal role in achieving the desired positioning for Continental Tires India and its sustained growth in the B2C and B2B segments in the Indian market.”
Pepper Interactive Communications MD Roshan Mohan added: “We are thankful to the management at Continental Tires India for placing their trust in us, and our team is excited at the opportunity of working collaboratively with their team. Our focus will be to gain positive mindshare among various stakeholders in India for the brand and its products while using innovative methodologies to communicate through both traditional and contemporary channels.”
Pepper has 24 people across its offices in Bengaluru, Delhi and Mumbai and works with clients across the automotive, FMCG, retail, hospitality, tourism, sports, fashion and lifestyle, manufacturing, trade and technology sectors.