LONDON — Adam Clyne, CEO and founder of digital transformation business Coolr, has launched a sister agency, Coolr Social, to help brands improve their impact on social media.

Clyne, formerly COO of The LAD Bible and Weber Shandwick’s former EMEA Head of Digital, launches the agency with Burger King, Twinings and football publisher Dugout as founding clients.

Coolr, launched by Clyne in September 2017 to “disrupt the world of internal communications,” is an official partner of Workplace by Facebook – Facebook’s version for businesses to connect their employees.

“With Coolr Social we’re combining big agency thinking with the speed and agility of a social publisher,” said Clyne. “Our approach is simple but one overlooked by many, and that is to care about every single tweet, post and story that leaves the agency, to ensure we are driving impact.”

Clyne will continue to lead Coolr and Coolr Social as CEO and founder of both businesses. He said there was a natural link between the two in using social media to “transform brands from inside out” and the joint proposition would help clients use tools like Workplace internally while maximising the potential of social platforms to engage external audiences.

He added: “The world of social is still a battle ground and we’re already seeing a huge interest in what we are doing. We are looking to work with progressive brands who want to do great work and feel huge gratitude to the clients who have come on board as our first partners on this journey.”

Burger King’s head of brand Soco Nunez said: “We needed a better solution for our digital marketing efforts and were considering a pitch process. With Coolr Social, we found a perfect partner with a unique understanding of how social works and how it can apply to our brand story.”

Coolr Social has already recruited staff from The LAD Bible, Drivetribe and Havas with expertise in social strategy, creative, content and campaign creation, paid social, community management, influencer activation and data and insight consultancy.